BMC was founded by American man Bob Bigelow in 1986 to assemble bikes for wholesale distribution under the Raleigh brand. However in 1995 he lost Raleigh licence and the BMC brand (Bicycle Manufacturing Company) was born. Like many of his Swiss competitors BMC was slow to begin producing mountain bikes when the well established companies made this important development in the bicycle industry. BMC’s only success was with a few niche products in the Swiss market and the company failed to reach the critical size required to ensure its continued existence.
In an intensely competitive market BMC has turned heads with its innovative high-end products and strong marketing through international professional teams. Through successes in frame and suspension technology, with help from external partners and through focused investment in marketing BMC has turned the corner from an unprofitable company in 2001 with a turnover of CHF2.5 million to the internationally renowned company it is today with a turnover of CHF30 million and showing strong growth. BMC is in the top three in the Swiss domestic market and with distributors in 26 countries on five continents it is the only Swiss bicycle brand that is successful against international competition.
And the success story continues: With exciting projects, investment in the latest technologies and continued growth in exports to Europe and around the world the innovative Swiss company will experience another growth spurt over the next three years. To assure its continued development the board of directors, under the leadership of the shareholder Andy Rihs, have restructured the company. The founding of “ISH International Sport Holding AG"? which BMC is part of, offers the possibility to add further brands in the future.
|
Per mail naar een vriend sturen
Delen op Twitter
Delen op Facebook
