We fight to be different... not for the sake of being different but for the sake of being the best. For us, like you, it's the secure click of a cleat meeting its pedal.
It's the first pedal stroke with anticipation of a long ride churning within.
It's the first breath inhaled.
It's the precise moment just before reaching the apex of a long climb, and the exhilaration of conquering it.
It's the thrill of going down...fast.
It's finally getting through that technical section and then nailing it every time thereafter.
It's the "endo", the road rash, the challenge, the thrill.
It's staring at convention and then disrupting it all to create that unique, spectacular moment in time called your ride.
It's when you realize that between you and your bike, there is nothing you can not accomplish.
For us at Cannondale, it's building, testing and rebuilding; making it better in the process, never settling for "good enough". It's knowing it, verses guessing it and using the world's greatest athletes to prove it. It's having such high standards and expectations in how we want product to perform that we are relentless in our pursuit.
It's not about superfluous welds or fancy etchings, it's about performance, innovation, superior product. Does it contribute to the ride? Does it do what we want it to do? When we step back and look at our work, the answer is easy... it does, and we feel it everyday, knowing you'll feel it too. |
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