Schwinn is an American icon, a world leader in technology and fabrication. We are on the forefront of advances in fitness equipment, and have been an indispensable player in revolutionizing bicycling around the world. Schwinn knows that who we are is in direct relation to where we came from... and the vision of our founders.
In 2004, Dorel Industries, Inc., a global consumer products company, purchased Pacific Cycle. Pacific Cycle now operates as a division of Dorel, and its headquarters remains in Madison, Wisconsin, USA.
With these moves and a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to another century of quality, dependability and performance.
Moving forward, Schwinn continues to lead the industry with innovative new bikes such as the proprietary Iso-Drive mountain bikes, Super Sport flat-bar road bikes and ergonomically-superior Sierra and Voyager comfort bikes joining the heritage-inspired Cruisers, trail-conquering BMX and kid-tough juvenile bikes that has made Schwinn a favorite of families for generations. |
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